Jacob Zawacki

Physical Advertising           Social Media Engagement           Accounting and Finance           Content Writing           Future Plans

Purdue ACM SIGBots is a multifaceted robotics club at Purdue University. In addition to fielding teams in the VEXU Robotics Competition, SIGBots created and maintains the PROS operating system and BLRS Wiki, open-source resources used by teams across the world.

Objective:

Led the implementation of flyer distribution at the VEX Robotics World Championship, a large event consisting primarily of our main target audience. Flyers consisting of information about the Wiki, as well as a direct QR code link, were distributed to every team competing at the event.

Results:

The first year flyers were distributed, the BLRS Wiki observed a 78% increase in new users, with May 5 being the initial day of flyer distribution. The success continued in the following year, with a 70% increase following distribution on April 28 and 29.

Social Media Engagement

Objective:

Following the 2023 VEX Robotics World Championship, I led the design and publishing of two Instagram posts, with more to follow in the coming season. The main objectives of the two posts were to summarize our performance at the World Championship and to begin recruitment of incoming Purdue students.

Results:

The two posts utilized specific pictures to appeal to a broader audience, namely the use of bulleted descriptive text and clear photos of robots. Because of these strategies, the two posts ended the past three months with the most engagement of all posts, and ended as the number 1 and 4 posts in the past year. The recruitment post, in particular, boasts a 112% increase in reach over the counterpart from 2022.



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Accounting and Finance

Objective:

Served as the club treasurer for Purdue ACM SIGBots, with the primary duties of securing funds, accounting for purchases, and managing finances for events hosted by the organization.

Results:

Secured over $10,000 in funding from a variety of sources and maintained a positive balance throughout the year. Reinforced the effort to run events as a source of income, securing profit from team registrations and event sales.

Content Writing

Objective:

Led the development of various articles and topics in the BLRS Wiki, namely the Team Administration segment. Currently leading the direction of the Wiki as a whole, expanding more into educational tutorials and videos.

Results:

The Team Administration segment contribute over 10,000 page views to the BLRS Wiki’s overall total, and provide a well-received resource for creating and managing new teams. Updates will be provided on the tutorial videos as they release.



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Future Plans

With the creation of a Marketing Subteam within Purdue SIGBots, my team and I will have much greater ability to expand the overall club Marketing focus. Using the skills I have learned through past experience in and outside the classroom, these are the main objectives I plan on completing as Purdue SIGBots Marketing Lead. This section will be regularly updated as results are attained.

Content Creation and Social Media Expansion

Content Expansion Strategy:

  • Focus on tutorials for teams at all levels of competition.
  • Showcase the effectiveness of our resources.

Engagement Through Variety:

  • Diversify content with both long and short-form formats.
  • Utilize YouTube Shorts and Instagram Reels for rapid expansion.

Utilizing Reels content data from Yokai Robotics, we can project rapid growth in Purdue SIGBots social media reach. Given the initial following twice as large as the Yokai Robotics account, we can infer an exponential growth as much as 100% larger for Purdue SIGBots.

Search Engine Optimization

Quality Score Improvements:

  • Implement meta tags for enhanced SEO.
  • Adjust landing page content for better engagement.

Preparation for SEM:

  • Leverage improved quality score for effective ad performance.
  • Utilize keywords and meta descriptions to improve ad rank.

As proven by the landing page adjustments made earlier in the year, resulting in the three most viewed articles of the month exceeding the fourth by over 37%, making adjustments to the landing page and meta tags would be an effective way to boost the quality score of our resources.

Physical Marketing Expansion

Enhanced Targeting Strategy:

  • Utilize Google Analytics and the VEX Team Database for data-driven analysis.
  • Identify regions with high team populations and low PROS/BLRS Wiki users.
  • Distribute promotional material and attend events in underrepresented regions.

Considering the success we have proven through distributing flyers at the World Championship, reinforcing this strategy in regions with less users would be ideal. Considering the number of registered teams and users in each region, we can project an increase in users consistent with the 1 user per team average in other populated regions.